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AMOR is high-quality real jewelry that is aimed at a broad and diverse audience. Essentially, AMOR jewelry appeals to women between the ages of 20 and 55 and enjoys a high level of target group acceptance.

NOELANI was specially created for a new generation of female customers. For women who do not want to be forced into clichés and fixed roles. Who celebrate diversity and personality. In themselves and in others.

Sara & Kate was specially designed for supermarkets and drugstores and comes with its own stand and table displays. With trendy jewelry and watches made from stainless steel or 925 sterling silver, we appeal to fashion-conscious but above all price-conscious customers aged 21 to 59.

With our license brand JOOP! we show a clear commitment to specialist retail outlets as the main sales channel. Here we have been offering jewelry and watches in the premium price range since 2018. Our JOOP! range is aimed explicitly at discerning customers aged 29 to 49, who flaunt their classicfashionable lifestyle and brand awareness.

For over 14 years we have been working successfully together with s.Oliver jewelry. With our lifestyle license brand, we appeal to a fashion-conscious, down-to-earth target group. Women and men aged between 20 and 45 as well as girls and boys aged between 8 and 14.

With our Princess Lillifee license brand, we are pioneers in targeting new customer groups. For more than 10 years we have been creating jewelry and watches specially aimed at the wishes and needs of children.