the global home of jewelry and watches
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about us
a diverse brand portfolio
Amor Group is global player in high-quality jewelry
and watches in the entry and mid-range price segments. We offer you everything
you need for your success in the jewelry and watch market.
From product design to a professional distribution network,
and from global logistics to complete brand development including marketing.
Whether you are a licensor, a company setting up your own brand or
customer for one of our brands abroad, we offer you a complete portfolio of services for your success.
You too can benefit from it!
Welcome to the Amor Group
Hans Schmitt (CEO) and Andreas Klotz (CFO)
Brands
a diverse brand portfolio
As a global home for jewelry and watches, we offer an excellent brand portfolio. This includes our brands Amor, NOELANI, Sara & Kate as well as the licensed brands JOOP!, s.Oliver and Princess Lillifee.
Amor
AMOR is high quality real jewelry that is aimed at a broad and diverse audience Essentially AMOR jewelry appeals to women between the ages of 20 and 55 and enjoys a high level of target group acceptance
NOELANI
NOELANI was specially created for a new generation of female customers For women who do not want to be forced into clichés and fixed roles Who celebrate diversity and personality In themselves and in others
SARA & KATE
Sara amp Kate was specially designed for supermarkets and drugstores and comes with its own stand and table displays With trendy jewelry and watches made from stainless steel or 925 sterling silver we appeal to fashion conscious but above all price conscious customers aged 21 to 59
Joop
With our license brand JOOP we show a clear commitment to specialist retail outlets as the main sales channel Here we have been offering jewelry and watches in the premium price range since 2018 Our JOOP range is aimed explicitly at discerning customers aged 29 to 49 who flaunt their classicfashionable lifestyle and brand awareness
S. Oliver
For over 14 years we have been working successfully together with s Oliver jewelry With our lifestyle license brand we appeal to a fashion conscious down to earth target group Women and men aged between 20 and 45 as well as girls and boys aged between 8 and 14
Princess Lillifee
With our Princess Lillifee license brand we are pioneers in targeting new customer groups For more than 10 years we have been creating jewelry and watches specially aimed at the wishes and needs of children
Solutions
All from a single source
The Amor Group offers you a unique, all-round service system, which ensures genuine sales opportunities and thus genuine success in the jewelry and watch market. Our full solution system covers all relevant steps and therefore ensures the best results. Perfectly coordinated. From a single experienced source.
more than
Career
we value progress
Would you like to contribute your commitment, your specialist knowledge and your unique personality to an internationally operating, extremely motivated team? But are you especially passionate about jewelry? Then you’ve come to the right place, because jewelry is our passion.
The Amor Group was founded in 1978 and is one of the most successful, vertically integrated jewelry providers in all of Europe.
Sustainability
Our path to sustainability
At Amor Group, our commitment to sustainability drives us to engage every department in the collaborative development and achievement of sustainability goals, fostering a culture of continuous improvement.
Contact
We are happy to hear from you!
If you have any questions, concerns or feedback, we are always there for you. Our dedicated team is at your disposal to address your concerns. Your satisfaction is our top priority.
Simply fill out the contact form and we will get back to you as soon as possible.
Thank you for placing your trust in us. We are here to help you!