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With our Princess Lillifee license brand, we are pioneers in targeting new customer groups. For more than 10 years we have been creating jewelry and watches specially aimed at the wishes and needs of children.

For over 14 years we have been working successfully together with s.Oliver jewelry. With our lifestyle license brand, we appeal to a fashion-conscious, down-to-earth target group. Women and men aged between 20 and 45 as well as girls and boys aged between 8 and 14.

Mit unserer Lizenzmarke JOOP! bekennen wir uns klar zum Fachhandel als Hauptabsatzkanal. Für diesen bieten wir seit 2018 Echtschmuck und Uhren in Premiumpreislage. Unser JOOP! Sortiment richtet sich explizit an anspruchsvolle Kundinnen und Kunden im Alter von 29 bis 49 Jahren, die ihren klassisch-modischen Lifestyle und ihr Markenbewusstsein nach außen tragen.

Sara & Kate was specially designed for supermarkets and drugstores and comes with its own stand and table displays. With trendy jewelry and watches made from stainless steel or 925 sterling silver, we appeal to fashion-conscious but above all price-conscious customers aged 21 to 59.

NOELANI was specially created for a new generation of female customers. For women who do not want to be forced into clichés and fixed roles. Who celebrate diversity and personality. In themselves and in others.

AMOR is high-quality real jewelry that is aimed at a broad and diverse audience. Essentially, AMOR jewelry appeals to women between the ages of 20 and 55 and enjoys a high level of target group acceptance.